‘Technology with Heart’ is the theme of Jaguar Land Rover’s inaugural Tech Fest, an event that explores the positive role that technology is playing in reshaping the automotive industry and beyond.


The free-to-enter festival takes place at the internationally recognised Central Saint Martins art, design and technology college in London. It is open to the general public from Friday, 8th September until Sunday, 10th September.


The event will be packed full of innovative exhibits and interactive displays that demonstrate how technology is being used to make a positive difference, including the Jaguar E-type Concept Zero. Acclaimed by Enzo Ferrari as ‘The most beautiful car in the world’, the Jaguar E-type Concept Zero now combines breath-taking design with electric power for the first time.


Concept Zero is based on a 1968 Series 1.5 Jaguar E-type, and features a cutting-edge electric powertrain enabling 0-60mph in just 5.5 seconds. The all-electric powertrain will give a second life to existing vehicles with powertrains which would be otherwise beyond repair.


Attendees can also fast forward into the future and take a glimpse into a world where cars drive themselves and vehicles are shared, not owned. Showcased at the event, the Jaguar FUTURE‑TYPE is a vision for mobility in 2040 and beyond. The fully autonomous virtual concept imagines mobility for the connected world of tomorrow, where Jaguar customers can summon a fully-charged FUTURE‑TYPE on-demand.


At the heart of the concept is the world’s first intelligent, connected and removable steering wheel. This steering wheel doesn't just stay in your car, it lives in your home and becomes your trusted companion. Sayer – named after the designer of the E-type - is the first voice activated AI steering wheel that will be able to carry out hundreds of tasks. Sayer is not just your car ‘key’, it signals your membership of our on-demand service club. A club which offers either sole ownership or the option of sharing the car with others in your community.


Speaking at the opening of Tech Fest 2017, Jaguar Land Rover Chief Executive Officer Dr Ralf Speth said: “At Jaguar Land Rover we are shaping the mobility revolution. Escape the city, take on the open road and enjoy the art of performance in a Jaguar. Autonomous. Connected. Electric. Shared. Technology with heart. This is the future.”